How to use Designing Buildings Wiki to move prospects into your marketing funnel
Contents |
[edit] The marketing funnel
There are many variations of funnel, but essentially they are built around the stages of the customer decision process that were identified by Elias St. Elmo Lewis in his AIDA purchase funnel model in 1898.
|
|
Marketing activities are then developed with aim of drawing in prospects at the top of the funnel and nurturing as many as possible through the stages of the funnel, hopefully to purchase.
[edit] Designing Buildings Wiki viewers are looking for answers
Publishing informative articles on Designing Buildings Wiki can help draw prospects into the top of the funnel by getting your brand, as the author, in front of viewers looking for information about the subject. Raising awareness of the brand and positioning it as an authority in that area.
Around 80% of viewers arrive on the site via a google search, so they are looking for answers to their problems. Designing Buildings Wiki’s high domain authority means a relevant article on the site is often returned high in organic search results.
These two articles receive 90,000 and 60,000 views a year respectively from organic search results.
|
|
The author also has the opportunity to place external links in the article giving them the opportunity to draw the viewer through to their own content and potentially the next stage of the funnel by perhaps downloading an ebook.
|
|
[edit] Get started publishing tutorial
Watch this 10 minute tutorial video to learn how to set up as an author and publish your first article.
[edit] Relevant articles
- Get started - top tips and help
- How to write a popular article
- Editorial policy
- Why Designing Buildings Wiki should be part of your construction PR campaign
- Top 20 articles September 2020
For further information or if you have any questions please contact Simon Baxter
--Simon Baxter 14:52, 29 Sep 2020 (BST)
Featured articles
Check out some of the best features and news from Designing Buildings as well as key stories from around the web.
Historic England publishes research into embodied carbon when retrofitting traditional buildings.
New Prime Minister delivers on ECA call for cut in electricity costs.
CIOB reacts to the announcement of Andy Burnham as Prime Minister.
Heritage and conservation science workforce survey - Have your say.
England's Suburbs 1820-2020. Book review.
New, more proportionate and targeted approach for higher-risk building assessments.
Government brings British Steel into public ownership.
UKCW Birmingham returns with bold new theme and focus.
New guidance published on competence requirements for self-certification schemes.
Construction Management, 8 July
NEETs crisis drives interest in trades, but apprenticeships barriers remain.
Passive fire protection webinar
MEP services penetration seals.
Where its at podcast (and video) - The role of the Architectural Technologist as an Expert Witness.